{"id":1240,"date":"2016-09-19T10:49:42","date_gmt":"2016-09-19T10:49:42","guid":{"rendered":"http:\/\/screeneurope.com\/?p=1240"},"modified":"2025-12-16T11:06:53","modified_gmt":"2025-12-16T11:06:53","slug":"screen-truepress-jet-520zz-gets-polaris-direct-customers-excited-colour-vdp","status":"publish","type":"post","link":"https:\/\/www.screeneurope.com\/news\/screen-truepress-jet-520zz-gets-polaris-direct-customers-excited-colour-vdp\/","title":{"rendered":"SCREEN Truepress Jet 520ZZ gets Polaris Direct customers excited about colour VDP."},"content":{"rendered":"<p><span class=\"wpex-responsive-media\"><iframe loading=\"lazy\" title=\"Screen Truepress Jet520ZZ a \u2018Game Changer\u2019 for Polaris Direct\" width=\"980\" height=\"551\" src=\"https:\/\/www.youtube.com\/embed\/jedcNBsGW_k?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/span><br \/>\nJudith and Joe Maloy have ramped their company up from 3 employees and $3 million in sales in 2003 to over 100 employees and sales of $30 million. Along with their meteoric rise they say the technology is indeed ready for their market and customers.<\/p>\n<p>The company is using SCREEN\u2019s flagship high-speed inkjet web press as a \u201cwhite paper in\u201d solution, turning blank paper rolls into high-quality, four-colour direct mail pieces with full personalization in a single step as an alternative option to traditional laser imaging of variable data onto offset printed shells.<\/p>\n<p>\u201cThe marketplace is primed for this type of printing technology,\u201d said Judith Maloy, director and chief executive officer. Direct marketers must be able to react quickly to customers\u2019 needs and enhance the customer experience. Polaris Direct can take an incredible amount of data and print relevant information and highly personalized messaging that will drive consumer response.\u201d<\/p>\n<p>Typically running two production shifts, Polaris Direct prints and mails as many as 1.5 million pieces per day. Customers, many of them in the financial services, health care, insurance, retail and nonprofit sectors, recognize Polaris Direct as a constant in the midst of change, like its namesake, the Pole Star.<\/p>\n<p>Featuring a maximum speed of 721 feet per minute, the Truepress Jet520ZZ is one of the industry\u2019s fastest colour inkjet devices. The dual-engine duplex model chosen by Polaris Direct prints both sides of the 20.4-inch paper roll at once, delivering two-up 8.5 x 11-inch letters with bleeds, as well as larger self-mailers and other forms.<\/p>\n<p>\u201cThe Truepress not only handles a wide range of stocks, it also quickly accomplishes the transition from one type of stock to another material,\u201d observed Joe Maloy, president and chief operating officer. \u201cIt prints on 50-pound paper as easily as 10-point stock with minimal downtime. The changeover is very fast.\u201d<\/p>\n<p>\u201cWe\u2019ve been very pleased with the equipment\u2019s superior image quality and efficient colour management,\u201d Joe Maloy said. \u201cEvery project we have run has been well received by our clients.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Judith and Joe Maloy have ramped their company up from 3 employees and $3 million in sales in 2003 to over 100 employees and sales of $30 million. Along with their meteoric rise they say the technology is indeed ready for their market and customers. The company is using SCREEN\u2019s flagship high-speed inkjet web press&hellip;<\/p>\n","protected":false},"author":2,"featured_media":7735,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"video","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[42,48,153,33],"post_series":[],"class_list":["post-1240","post","type-post","status-publish","format-video","has-post-thumbnail","hentry","category-news","tag-direct-mail-fr","tag-high-speed-inkjet-fr","tag-truepress-jet520zz","tag-video","post_format-post-format-video","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/1240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/comments?post=1240"}],"version-history":[{"count":1,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/1240\/revisions"}],"predecessor-version":[{"id":25737,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/1240\/revisions\/25737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media\/7735"}],"wp:attachment":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media?parent=1240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/categories?post=1240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/tags?post=1240"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/post_series?post=1240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}