{"id":13412,"date":"2021-07-13T11:21:42","date_gmt":"2021-07-13T11:21:42","guid":{"rendered":"https:\/\/www.screeneurope.com\/?p=13412"},"modified":"2025-12-16T11:05:05","modified_gmt":"2025-12-16T11:05:05","slug":"screen-520hd-opens-door-to-new-markets-and-higher-production-for-polish-book-printer-azymut","status":"publish","type":"post","link":"https:\/\/www.screeneurope.com\/news\/screen-520hd-opens-door-to-new-markets-and-higher-production-for-polish-book-printer-azymut\/","title":{"rendered":"SCREEN 520HD+ opens door to new markets and higher production for Polish book printer Azymut"},"content":{"rendered":"

SCREEN<\/em> Truepress Jet 520 HD+ helps meet growing demand for digital printing in Poland. Pandemic accelerates shift to shorter print runs.<\/em><\/p>\n

LODZ, Poland \/ AMSTELVEEN, Netherlands \u2013 Within months of purchasing a SCREEN Truepress Jet 520HD+, the Polish printing house Azymut, a specialist in academic, medical and technical books, successfully entered the German and Austrian book printing markets, while also significantly increasing its domestic production.<\/p>\n

\u201cThe Truepress Jet 520HD+ meets the high standards customers in Germany and Austria expect. Our older generation toner printers could not provide this level of quality,\u201d says Maciej Szymanski, Director Digital Printing at Azymut. \u201cDigital printing and the lower costs of inkjet technology are really fuelling our business growth.\u201d<\/p>\n

\u201cWe can now compete with offset printing houses\u201d<\/strong><\/p>\n

In addition to its high print quality, Szymanski also praises the 520HD+ for its advanced drying process, allowing printing at high speeds, and its ability to print on a wide variety of\u3000paper, including standard offset paper. \u201cAs a direct result, we\u2019ve increased our production volumes, while retaining all the advantages of digital printing and opportunities for personalization,\u201d he explains. \u201cThis machine allows us to compete with offset printing houses. It makes digital printing viable for both medium and large print runs.\u201d<\/p>\n

Azymut is a subsidiary of PWN Group, one of Poland\u2019s largest educational book publishers. As well as printing services, it publishes scientific, academic and medical textbooks for doctors and students and also provides logistics and distribution services.<\/p>\n

Covid accelerates demand for shorter print runs<\/strong><\/p>\n

The pandemic has further accelerated demand for digital printing in Poland. As bookstores closed during lockdowns, publishers tried to cut costs by reducing their stocks and switching to print-on-demand. Publishers saw increased demand for a larger number of titles, but in smaller quantities. Szymanski observes: \u201cObviously, Covid had an overall negative impact on the book market, but we have seen new opportunities as sales quickly shifted online. Specialist publications always find an audience, so as a company we\u2019ve not felt a serious impact.\u201d<\/p>\n

Cost-effective<\/strong><\/p>\n

As in most European countries, the Polish market for digital printing is growing fast, both for book and label printing, according to Pawel Szpil, product manager at Reprograf-Grafikus, SCREEN\u2019s distributor and service provider in Poland. The overall volume of book printing continues to decrease as readers shift to digital books. But as a result, book print runs are getting smaller, making digital printing more feasible and cost-effective. Szpil: \u201cDigital printing is extremely useful for these smaller print jobs, given its short prepress times and excellent print quality. This is why we see strong and continued growth of digital printing in Poland.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

SCREEN Truepress Jet 520 HD+ helps meet growing demand for digital printing in Poland. Pandemic accelerates shift to shorter print runs. LODZ, Poland \/ AMSTELVEEN, Netherlands \u2013 Within months of purchasing a SCREEN Truepress Jet 520HD+, the Polish printing house Azymut, a specialist in academic, medical and technical books, successfully entered the German and Austrian…<\/p>\n","protected":false},"author":4,"featured_media":13413,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[93,97],"post_series":[],"class_list":["post-13412","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-truepress-jet520","tag-truepress-jet520hd","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/13412","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/comments?post=13412"}],"version-history":[{"count":1,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/13412\/revisions"}],"predecessor-version":[{"id":31283,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/13412\/revisions\/31283"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media\/13413"}],"wp:attachment":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media?parent=13412"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/categories?post=13412"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/tags?post=13412"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/post_series?post=13412"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}