{"id":23886,"date":"2014-01-20T09:37:00","date_gmt":"2014-01-20T09:37:00","guid":{"rendered":"http:\/\/screeneurope.com\/?p=652"},"modified":"2025-12-16T11:09:18","modified_gmt":"2025-12-16T11:09:18","slug":"real-digital-orders-two-screen-truepress-jet-520-digital-web-presses","status":"publish","type":"post","link":"https:\/\/www.screeneurope.com\/news\/real-digital-orders-two-screen-truepress-jet-520-digital-web-presses\/","title":{"rendered":"REAL Digital orders two Screen Truepress Jet 520 digital web presses"},"content":{"rendered":"

Investment to drive growth by award-winning cross media company as it aims to achieve \u00a319 million plus turnover.<\/em><\/h3>\n

In a major investment REAL Digital International (RDI) has invested in two high-speed 128m\/min Screen Truepress Jet520 colour inkjet lines to service its expanding personalised digital print business. Both presses have been installed in a newly fitted out production hall at its Croydon facility and are in the process of being commissioned, with live jobs planned to be on machine before the end of January.<\/p>\n

Headed by David Laybourne, managing director, Barry Stephens, production director and Chris Tagg, sales and marketing director, the multi award-winning company has grown steadily since it began in 2004. RDI has a reputation for handling complex direct mail and loyalty card campaigns which generate significant value for their blue chip financial, retail and telecoms clients. Today the company employs 137 people and is forecast to achieve over \u00a319 million turnover this year as a result of its investment in the Screen presses.<\/p>\n

The Screen Truepress Jet 520s were chosen after extensive evaluation of all available inkjet technologies. Ultimately, the Screen Truepress Jet\u2019s ability to deliver consistent quality colour print at speed led RDI to make the investment.\u00a0 \u201cThese innovative presses will generate growth for us,\u201d says David Laybourne. \u201cThe market for short-run campaigns is increasing and 150,000-200,000 print runs are becoming the norm for fully-personalised colour digital. There is a lot of growth around plastic card fulfilment for loyalty schemes and membership renewals and, as a result, we needed faster presses to enable us to meet deadlines and add more print capacity to the business. Screen delivers the best all round performance coupled with ease of use, maximum production uptime and optimum price. We also wanted a partner that will listen to us, work closely with us and has a long term technology development strategy. Screen\u2019s vision for the future was an important factor behind our decision.\u201d<\/p>\n

The 520mm width, web-fed Screen Truepress Jet 520s at RDI are both equipped with the Screen\u2019s EQUIOS front end and linked inline to Hunkeler finishing systems. They join a range of sheet-fed and continuous feed digital presses including five iGen 4s and the original RD inkjet presses.<\/p>\n

\u201cWe are more than simply a print business,\u201d says Chris Tagg. \u201cWe are an added-value data and fulfilment company where creative dynamic print is just one element of our range of services. Our skill is working closely with customers to understand their supply chain needs and processes and to help them streamline the efficiency and improve the effectiveness of their transactions and campaigns. We help our clients to forge ongoing personal communication with their customers which delivers benefit to everyone involved.\u00a0 Everybody in the industry talks about innovation, but how many actually deliver it?\u201d<\/p>\n

RDI\u2019s expertise in managing data and ensuring end-to-end data integrity and audit trails is driving print volumes, driving growth and, as a result, driving investment in the best automated printing and finishing technology.\u00a0 \u201c2014 promises to be an exciting year for us with everything in place to take our business forward,\u201d says David.<\/p>\n

\u201cREAL Digital is a highly creative and energetic company that has a strong vision for the future of its business,\u201d says Brian Filler, President of Screen Europe. \u201cRDI and Screen\u2019s Truepress technology are a perfect fit and their decision to choose this is a major endorsement for Screen engineering and our long-term product development plans.\u201d<\/p>\n

# # #<\/strong><\/p>\n

Image: Other images are available on request from\u00a0debbie@splashpr.co.uk<\/a><\/p>\n

\"\"<\/p>\n

L-R: Barry Stephens, Production Director, David Laybourne, Managing Director, and Chris Tagg, Sales and Marketing Director, REA Digital.<\/p>\n","protected":false},"excerpt":{"rendered":"

Investment to drive growth by award-winning cross media company as it aims to achieve \u00a319 million plus turnover. In a major investment REAL Digital International (RDI) has invested in two high-speed 128m\/min Screen Truepress Jet520 colour inkjet lines to service its expanding personalised digital print business. Both presses have been installed in a newly fitted…<\/p>\n","protected":false},"author":2,"featured_media":24489,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[40,93],"post_series":[],"class_list":["post-23886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-corporate-fr","tag-truepress-jet520","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/23886","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/comments?post=23886"}],"version-history":[{"count":1,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/23886\/revisions"}],"predecessor-version":[{"id":31433,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/23886\/revisions\/31433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media\/24489"}],"wp:attachment":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media?parent=23886"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/categories?post=23886"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/tags?post=23886"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/post_series?post=23886"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}