{"id":4823,"date":"2019-02-27T10:57:56","date_gmt":"2019-02-27T10:57:56","guid":{"rendered":"https:\/\/www.screeneurope.com\/?p=4823"},"modified":"2025-12-16T11:05:43","modified_gmt":"2025-12-16T11:05:43","slug":"one-to-one-customer-communication-specialist-campaign-enhances-offering-with-two-truepress-jet520hd-systems","status":"publish","type":"post","link":"https:\/\/www.screeneurope.com\/news\/one-to-one-customer-communication-specialist-campaign-enhances-offering-with-two-truepress-jet520hd-systems\/","title":{"rendered":"ONE-TO-ONE CUSTOMER COMMUNICATION SPECIALIST, CAMPAIGN, ENHANCES OFFERING WITH TWO TRUEPRESS JET520HD SYSTEMS"},"content":{"rendered":"

Fast turnarounds improve direct mail conversion success<\/em><\/p>\n

Screen<\/a>\u00a0today announces that\u00a0Campaign<\/a>, a\u00a0Bertelsmann Printing Group<\/a>\u00a0subsidiary, specialising in one2one customer communications, has invested in a second\u00a0Truepress Jet520HD<\/a>\u00a0press to support the growth of its direct mail services.\u00a0The investment brings the total number of Screen high-speed inkjet systems to three following earlier installations of the Truepress Jet520ZZ and its first Truepress Jet520HD.<\/p>\n

Headquartered in G\u00fctersloh, Germany, Campaign believes that this latest investment will create new business opportunities and strengthen its competitive position. With the help of the Truepress Jet520HD, Campaign is able to send high-quality personalised mail to its customers. In combination with shorter turnaround times, a significant increase in conversion rates has been achieved per campaign.<\/p>\n

Engineered for short print runs, the Truepress Jet520HD is designed with personalisation in mind. The press is fully integrated with Screen\u2019s workflow software, EQUIOS, boasting a vast gallery of preloaded templates. This, along with the system\u2019s rapid start time, enables Campaign to optimise uptime, maximise throughput and increase profit margins.<\/p>\n

According to Nik Bockmann, Managing Director at Campaign, this efficiency-enhancing capability was an integral factor in deciding to invest in the systems.<\/p>\n

He explains: \u201cAs a print provider, we need the flexibility to react to diverse customer demands the very same day. The Screen presses offer us this and so much more. For example, we have the versatility to print on a wide range of substrates. This opens the door to a vast gamut of different applications.<\/p>\n

\u201cIn regard to direct mail, we can produce highly customised, premium prints, cost-effectively and extremely quickly. When our customers can transform an idea into a flawless printed product in their customer\u2019s hand in very little time, there\u2019s a significant positive impact on their conversion rates, which in turn helps us secure repeat business.\u201d<\/p>\n

Bockmann explains: \u201cScreen\u2019s presses allow us to achieve near-offset quality and production costs while delivering the inherit benefits of digital printing. Our latest additions further cement our position as a leading innovator and expert in direct mail and one-to-one communications.\u201d<\/p>\n

Bui Burke, Screen Europe Senior Vice President Sales, concludes: \u201cWe are delighted that Campaign has invested in its second and third Screen presses. The company\u2019s continued adoption of our solutions demonstrates how our presses are empowering print providers to realise their business objectives. Offering enhanced production, high-quality prints and consistent productivity, we are seeing more and more companies successfully integrating our solutions within their businesses.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Fast turnarounds improve direct mail conversion success Screen\u00a0today announces that\u00a0Campaign, a\u00a0Bertelsmann Printing Group\u00a0subsidiary, specialising in one2one customer communications, has invested in a second\u00a0Truepress Jet520HD\u00a0press to support the growth of its direct mail services.\u00a0The investment brings the total number of Screen high-speed inkjet systems to three following earlier installations of the Truepress Jet520ZZ and its first…<\/p>\n","protected":false},"author":2,"featured_media":4824,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[13],"tags":[43,84,60,97,77],"post_series":[],"class_list":["post-4823","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-equios-fr","tag-high-speed-inkjet","tag-publishing-fr","tag-truepress-jet520hd","tag-workflow-fr","entry","has-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/4823","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/comments?post=4823"}],"version-history":[{"count":2,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/4823\/revisions"}],"predecessor-version":[{"id":30996,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/posts\/4823\/revisions\/30996"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media\/4824"}],"wp:attachment":[{"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/media?parent=4823"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/categories?post=4823"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/tags?post=4823"},{"taxonomy":"post_series","embeddable":true,"href":"https:\/\/www.screeneurope.com\/wp-json\/wp\/v2\/post_series?post=4823"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}